Climate change and public relations

Matthew Routley · 2004/12/11 · 2 minute read

A recent column in the Globe & Mail reminded me of our Federal Government’s plan for reducing greenhouse gas emissions: the One Tonne Challenge.

This campaign challenges each Canadian to reduce their contribution to greenhouse gas emissions by one tonne. The first step is to calculate your emissions and then implement recommendations for reductions. According to the online calculator, Kelly & I combined emit 4.23 tonnes annually. Fortunately, this is below the national average of 5.5 tonnes per person and significantly better than Alberta’s average of 8 tonnes per person. Still, we could do better. However, the suggestions provided aren’t much help. They largely concern implementing energy savings to our home — which we rent and have little control over. Here are the suggestions I could implement:

The website has a variety of good suggestions. The trick is convincing Canadian’s to assume some responsibility for climate change. Monetary incentives seem like the best strategy, but those are not currently under consideration.